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With the rise of social networks, Twitterized attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: Use psychological tactics that compel Web surfers to buy Create effective, highly-targeted Facebook ads Test copy to maximize response Write online marketing video scripts that sell Craft compelling copy for interactive advertising banners Produce high-converting video sales letters And moreProven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into perpetual money machines, streamline key messages down to irresistible cyber bites
and ensure that Web copy, e-mail, and marketing communications pack a fast, powerfuland sales generatingpunch.
Publisher : Amacom Books; First Edition (June 1, 2004)
Language : English
Paperback : 288 pages
ISBN-10 : 0814472494
ISBN-13 : 978-0814472491
Item Weight : 1.01 pounds
Dimensions : 7.25 x 1 x 9.5 inches
Customers say
Customers find the book’s lessons simple and profound. They appreciate the well-written, easy-to-understand writing style with tips, hints, and how-to-write examples. The book provides valuable information and is considered an excellent reference. Readers describe the pacing as solid, well-organized, and a quick read.
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