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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do.

Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the audiobook explains how to:

Locate sure-bet opportunities for improving products Get serious about positioning, distributing, and licensing Find funding Take calculated risks and minimize failure And much more

The Entrepreneur’s Playbook allows you to become a virtual student: dozens of exercises and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap in to the best ideas for making your venture work?

Customers say

Customers find the book’s content clear and easy to understand. They appreciate the concise, valuable advice on entrepreneurship issues and the memorable quotes that help them remember powerful principles. The book provides insights into personal strategies and techniques used by the author to run his own business. Readers describe the book as authentic, true, and honest, offering digestible bites on key issues entrepreneurs face.

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