Price: $28.00 - $14.70
(as of Jan 28, 2025 04:22:33 UTC – Details)
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Publisher : Wiley; 1st edition (December 11, 2006)
Language : English
Paperback : 368 pages
ISBN-10 : 0470051248
ISBN-13 : 978-0470051245
Item Weight : 2.31 pounds
Dimensions : 7.4 x 0.8 x 9.2 inches
Customers say
Customers find the book’s information useful for creating copy. They describe it as informative, motivating, and humorous. Readers find the content comprehensive and understandable. Many consider it a valuable resource worth the price. However, some feel the material is outdated and print-based.
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