Meaningful Marketing: 38 Simple Principles To Make Your Marketing Match Your Mission

Price: $9.99
(as of Mar 12, 2025 12:19:19 UTC – Details)

A much-needed approach to marketing, advertising and life.

Alin Dragu has led marketing for the last decade at a Fortune 500 company, one of the fastest growing churches in America with over 60,000+ engaged people and now the #1 Christian Marketing agency. Alin has taught these marketing principles to seasoned leaders via workshops and his writing has been engaged with over 2M times on X (Formerly Twitter).

Now, for the first time ever, Alin Dragu offers the core of his marketing wisdom in one compact, accessible, timeless package. Meaningful Marketing shows you how to do work that actually matters in a world absorbed with themselves. Whether you’re a small business owner, church pastor or real estate broker.

Meaningful marketing isn’t obsessed over what we can get from our people but what we can do for our people. The tactics of a meaningful marketer aren’t to wake up and throw spaghetti at the wall but to understand how their day-to-day moves their entire mission in life forward.

This book isn’t about email campaigns, ROI or viral social media posts. It’s about empathy, care and generosity. Meaningful Marketing emphasizes 38 simple principles that help you clearly understand not just what decisions to make in marketing, but why you should make those decisions.

No matter what your product or service, this book will help you reframe how your people experience it, in order to meaningfully connect with the people who need it most. Alin blends his coveted online writing style to this timeless piece through a signature blend of memorable stories, pithy one liners and obscure observation.

A few things you’ll learn while reading Meaningful Marketing:

Why people make decisions emotionally, not rationallyHow to employ a marketing strategy that lasts decades, not monthsHow your mission, strategy and tactics should all matchPrinciples that explain why you makes decisions, not just howHow to identify the exact person you seek to serveWhy some companies are marketing geniuses and others are just plain bad

You can do work that matters for people who need it. This book will show you how.

ASIN ‏ : ‎ B0CN8K6BQG
Publication date ‏ : ‎ December 5, 2023
Language ‏ : ‎ English
File size ‏ : ‎ 1.3 MB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 186 pages