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How brain science is transforming the way we manage
Why is it so hard for managers to get the results they want? According to the latest brain science, it’s because most of what they do produces the opposite of what they expect. Appeals to reason fall short, for our decisions are made emotionally, and logic is at best an after-the-fact justification for what we’ve already determined to do.
That’s just one of the many amazing discoveries that explain why management is so challenging. but as Charles Jacobs explains, once we understand the lessons of neuroscience, we’re able to create more powerful strategies, inspire people to maximize their potential, and overcome the biggest hurdle to improving business performance-making change stick.
ASIN : 159184262X
Publisher : Portfolio; Edition Unstated (May 14, 2009)
Language : English
Hardcover : 224 pages
ISBN-10 : 9781591842620
ISBN-13 : 978-1591842620
Item Weight : 13.8 ounces
Dimensions : 6.25 x 0.75 x 9 inches
Customers say
Customers find the book provides good information and insights on management. It provides key research findings and examples that enhance their understanding. The writing style is described as easy to read and profound. Readers appreciate the new perspective and interesting ideas presented in the book.
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