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The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher
Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.
Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you’ll learn how to measure success and ROI.
Introduces you to the psychology, behavior, and influence of the new social consumerShows how to define and measure the success of your social media campaigns for the short and long termFeatures an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on TwitterRevised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media
Today, no business can afford to ignore the social media revolution. If you’re not using social media to reach out to your customers and the people who influence them, who is?
Publisher : Wiley; 1st edition (March 8, 2010)
Language : English
Hardcover : 400 pages
ISBN-10 : 0470571098
ISBN-13 : 978-0470571095
Item Weight : 1.32 pounds
Dimensions : 6.42 x 1.33 x 9.06 inches
Customers say
Customers find the book provides valuable and insightful information. They find it educational and helpful for a refresher on some terms. Many readers consider it a good book at a reasonable price. However, opinions differ on readability – some find the writing easy to understand, while others feel there is too much detail of little use and overwritten prose.
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