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Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic; the sky isn’t falling. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world.

In this invaluable volume, you’ll learn:

· What AI and other digital marketing technology can and cannot do

· How agency owners can reposition their business in the current environment

· New skillsets to develop or look for in potential new hires

· Four essential roles digital marketing professionals will continue to play in the future

· And more

Data isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.

ASIN ‏ : ‎ B07QNMKK2L
Publisher ‏ : ‎ Modern Marketing Masters (May 28, 2019)
Publication date ‏ : ‎ May 28, 2019
Language ‏ : ‎ English
File size ‏ : ‎ 2699 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 254 pages

Customers say

Customers find the book easy to read and understand. They appreciate the straightforward advice and clear presentation of valuable insights. Readers also mention that it provides a roadmap on skills needed, a mindset shift, and strategies to position themselves.

AI-generated from the text of customer reviews