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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: “design thinking,” or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design’s exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Publisher ‏ : ‎ Columbia Business School Publishing (June 28, 2011)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 227 pages
ISBN-10 ‏ : ‎ 0231158386
ISBN-13 ‏ : ‎ 978-0231158381
Item Weight ‏ : ‎ 1.8 pounds
Dimensions ‏ : ‎ 8.5 x 8.7 x 0.9 inches

Customers say

Customers find the book helpful for learning design thinking and its tools. They appreciate the insights and practical advice it provides, describing user experience and service design methods clearly. The content is described as interesting and useful for organizations making transformative changes. However, some readers feel the layout is poor and not reflective of real design thinking outputs.

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