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Unlock the Full Potential of Your SaaS Product with Strategic Pricing.

Innovative products create immense value for their customers. Strategic pricing is the art of capturing that value.
In this essential guide, pricing expert James D. Wilton shares his most valuable insights from more than a decade of transforming pricing strategies for startups and tech giants alike. With over 20,000 hours of hands-on experience at Monevate and McKinsey & Company, Wilton is recognized as one of the worldʼs leading authorities on SaaS pricing.

Discover:
• The core principles of effective pricing strategy
• How to optimize packaging, metrics, and discounting
• Real-world case studies from Wiltonʼs extensive consulting career
• Step-by-step guidance for building and implementing your strategy
• Cutting-edge pricing models to inspire innovation

Whether youʼre a startup founder or a seasoned executive, Capturing Value provides the knowledge and tools you need to:
• Capture the true value of your product
• Accelerate revenue growth
• Boost your companyʼs valuation

Capture your value! Master the art and science of SaaS pricing with this insightful, accessible, and entertaining guide. Your top and bottom lines will thank you.

ASIN ‏ : ‎ B0DRDVPQJ9
Publisher ‏ : ‎ Performance Publishing Group (January 7, 2025)
Publication date ‏ : ‎ January 7, 2025
Language ‏ : ‎ English
File size ‏ : ‎ 31.7 MB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 298 pages
Page numbers source ISBN ‏ : ‎ 1961781638

Customers say

Customers find the book provides clear explanations and real-world examples that make it simple to understand. They describe it as an insightful guide to pricing that helps startups and anyone with a hand in revenue grow. Readers find it informative, engaging, and a must-read for startup founders and SaaS leaders. The book’s pacing is described as engaging and actionable, with plenty of humor and wit to make it an interesting read.

AI-generated from the text of customer reviews