Price: $18.00
(as of Jan 01, 2025 11:03:45 UTC – Details)
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand product design, brand history, internal collaboration and the new tools of digital technology YouTube and the web in general companies can succeed in the 21st-century marketplace.
ASIN : B004YW690A
Publisher : Agate B2; Illustrated edition (October 10, 2009)
Publication date : October 10, 2009
Language : English
File size : 994 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 155 pages
Customers say
Customers find the book easy to read and thought-provoking. They appreciate the practical ideas and concepts presented with examples. The book is a must-read for product line managers, providing bite-sized thoughts and case studies.
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