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How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life

The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. Reinventing Professional Services is an engaging look at how licensed experts are adapting to today’s dynamic economic environment.

From Ari Kaplan–a recognized advisor on business and career development — Reinventing Professional Services: Building Your Business in the Digital Marketplace — offers insights on taking advantage of enterprising techniques to stand out and position one’s self as an insightful chameleon rather than as an isolated purveyor of facts and figures.
Details the importance of offering resources instead of simply sellingReveals strategies for increasing one’s searchability and distinguishing one’s self in an economic downturn or recoveryOffers advice readers can immediately use to strengthen client relationshipsWritten in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field–from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.

Publisher ‏ : ‎ Wiley; 1st edition (June 28, 2011)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 1118001907
ISBN-13 ‏ : ‎ 978-1118001905
Item Weight ‏ : ‎ 15.2 ounces
Dimensions ‏ : ‎ 5.9 x 0.9 x 9.1 inches

Customers say

Customers find the book provides useful advice and practical tips for networking effectively. They appreciate the author’s personal anecdotes and insights from his own experience. The book is well-organized and informative, with a clear writing style that makes it easy to understand.

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